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Marsha Vdovin
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Glenn Rosenstein is one of those powerhouse engineer/producers who cut his teeth at NYC’s Sigma Sound in the ‘80s. Madonna, U2, Talking Heads, and Ziggy Marley are just some of the artists whose records received Rosenstein’s golden touch. These days, he is producing hits in his own Nashville studio. Rosenstein added the Universal Audio Powered Plug-ins to his tricked out Pro Tools System and Icon Console for the new Livingston Taylor album Last Alaska Moon, which features the singer’s older brother, James Taylor.
“I had heard the UAD plugs on a number of my friends' rigs and I was familiar with all of the great UA stuff — and was really lusting after one,” commented Rosenstein. “I wanted to get a lot of that tonality. I figured, who better than UA to emulate their existing hardware. My system works seamlessly, transparently, unbelievably well”
Rosenstein has spent years working with Universal Audio hardware, these days he is often ‘mixing in the box’ and turns to Universal Audio Powered Plug-ins to add classic analog effects. “Universal Audio is really doing some breakthrough stuff. The fact that they are the creators of many of these pieces of gear to begin with, and have the technology in place to emulate this hardware in a very thorough way.”
“We recently used the UAD-2 Powered Plug-ins on a record I produced for Livingston Taylor, and we had quite a few guest artists on it; James Taylor was involved, Carly Simon was involved. Members of Union Station played on it.
“George Massenburg’s approach to mixing that record was, of course, very organic. The tracks were well recorded in a very traditional sense. Compared to most current pop productions, it was quite an organic record. It wasn't like Livingston and I created a mandate that this was to be the approach. It just kind of created itself. But when we did go to mix, naturally there were discussions about how we were going to approach the mixes, and how true to the original tracks we wanted to be. Of course, we wanted to be very true to the original tracks. We didn't want a lot of flash, or a lot of effects. We wanted it to sound natural.
“So when we started getting involved in the mix, George has a lot of his own equipment that he likes to use; he invented all of these important audio tools. But when we started going outside of his box, the first thing he picked up was UA’s FATSO Jr. plug-in. And we were very pleased with the contribution that it made to our record.
“We used it on the background vocals, and also on the horn sections. And it did what a FATSO should. It beefed them up, warmed them up. It did all of the neat little things that the hardware would have done.”
Read the interview in its entirety as part of the June 2010 UA Webzine: http://www.uaudio.com/webzine/2010/june/Glenn-Rosenstein-UA-Interview.html
About Universal Audio Inc.
Founded in 1999 by Bill Putnam Jr. and based in Scotts Valley, California, Universal Audio is best known for its vintage analog reproductions and advanced Digital Signal Processing technology, including the award-winning UAD Powered Plug-Ins Platform. The company is focused on merging the best of classic analog and modern digital technology. UA is devoted to this endeavor, following its rich recording heritage and motto, “Analog Ears. Digital Minds.” http://www.uaudio.com
