UA SIGNS GROUP 55 TECHNOLOGY CONSULTING AS NORTHEAST SALES REPRESENTATIVES

Media Contact: FOR IMMEDIATE RELEASE
Marsha Vdovin
marsha@uaudio.com

SANTA CRUZ, CA, USA-JULY 12, 2004 -Universal Audio, a manufacturer of high-quality vintage audio hardware and DSP software plug-ins for digital audio workstations, today announced the addition of Neil Ziesing of Group 55 Technology Consulting to the growing roster of field sales representatives. Effective July 1, 2004 Neil will manage Universal Audio sales and sales support in the Northeast US Region. Group 55 will further strengthen Universal Audio's ability to provide immediate, high-caliber in-store support to the network of hardworking UA resellers in the Northeast region of the US.

Before founding Group 55 Technology Consulting, Neil Ziesing began his career in music technology with industry legend, Opcode Systems. Initially hired as Northeast sales representative, Ziesing went on to become Opcode's international sales manager before moving on to hold business development and marketing positions with innovative technology companies such as Rocket Network, sputnik7, and Generic Media. In 2002, Ziesing also founded Oz Music Code to develop his own software ideas. Oz Music Code's first product, Alphabet Soup, was released in 2003.

"As part of UA's continued expansion and improved sales network support, we are pleased to bring Neil and Group 55 onboard to give us a real boost in the key Northeast audio markets such as Boston and New York." Said Matt Ward, President of Universal Audio. "We're very happy to have Neil representing our product line. His powerful understanding of our analog and digital technologies, combined with his extensive applications experience will provide our re-sellers with the tools they need to be successful with Universal Audio products."

"Beginning in 2002, Group 55 Technology Consulting has continued to grow as a music and video technology-focused consulting firm. The addition of the well-respected Universal Audio hardware product line and the UAD-1 DSP Card creates a strong synergy with our existing product portfolio which includes Music XPC and Melodyne." Said Ziesing.

Group 55 Technology Consulting currently provides business development, sales and marketing services to industry leaders such as Music Marketing, Music XPC, Ultrasone, VirSyn, Celemony, ESI, Milab, Hartmann, Image Line, Wizoo, Sonic Emulations and Fano Guitars.

Group 55 Technology - Office: 973-655-1741, Cell: 917-498-3487, Email: Ziesing@earthlink.net

About Universal Audio
Founded in 1999 and based in Santa Cruz, California, Universal Audio is best known for its vintage analog reproductions and advanced Digital Signal Processing technology. The company is focused on merging the best of analog and digital technology. The company is devoted to this endeavor, following its motto, Analog Ears, Digital Minds. http://www.uaudio.com
http://www.uad-1.com