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UA Media Relations
Universal Audio Partners with Levi’s® Music Project and Stax Music Academy on “Song Lab”
— Levi’s® Music Project and Justin Timberlake promote music education at the Stax Music Academy, powered by Universal Audio recording gear —
SCOTTS VALLEY, CA • December 6, 2019 — This August, Universal Audio partnered with Levi’s® Music Project and music icon Justin Timberlake to outfit the Stax Music Academy in Memphis, Tennessee with a suite of world-class recording equipment. As part of the academy's month-long recording workshop, more than 20 students gained hands-on experience in music production using UA's popular Apollo Twin and Arrow desktop interfaces — culminating in a day-long feedback session with Grammy-winning recording artist and Memphis native Timberlake.
Thanks to Justin and Levi’s®, Stax Music Academy is now equipped with a new room called “The Song Lab” — a remodeled facility designed for songwriting workshops. Stage-ready instruments, as well as recording, audio, and production equipment, were kindly donated by Universal Audio and other top MI manufacturers.
“We’re thrilled to partner with Levi’s to educate and inspire young musicians,” said Bill Putnam Jr., founder and CEO of Universal Audio. “Levi’s dedication to craftsmanship closely aligns with our mission at UA. It’s an honor to work with Levi’s Music Project, and of course an icon like Justin Timberlake — and we look forward to future collaborations.”
Through the Levi’s® Music Project, Levi’s® has helped give young people access to music education programs, community resources, and experiences with industry-leading musicians. Levi's® Music Project supports youth music education by connecting some of the world’s biggest artists with local community groups to provide long term resources that will equip local youth to impact the world through music.
Learn more about the Levi’s® Music Project here:
About Universal Audio Inc.
Founded in 1958 by recording pioneer Bill Putnam Sr., and refounded in 1999 by Bill Putnam Jr., Universal Audio is best known for its classic, hand-built analog hardware and advanced UAD Digital Signal Processing technology for recording, mixing, and mastering audio. Headquartered in Scotts Valley, California, UA is focused on merging the best of vintage analog and modern digital technology, following its rich recording heritage and motto, "Analog Ears. Digital Minds." www.uaudio.com
©2019 Universal Audio, Inc. All rights reserved. Product features, specifications, pricing, and availability are subject to change without notice. The "Universal Audio" name, UA "diamond" logo, "Apollo," "Apollo Twin," "UAD," "Powered Plug-Ins," and "UAD-2 Powered Plug-Ins" are trademarks of Universal Audio Inc. *All product names used here are trademarks of their respective owners, which are in no way associated or affiliated with Universal Audio Inc. or the OX Amp Top Box product. These trademarks are used solely to identify the products of those manufacturers whose tones and sounds were studied during Universal Audio's sound model development for the OX Amp Top Box.
About Levi Strauss & Co.
Founded in 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co. Seeing a need for work pants that could hold up under rougher conditions, he and Jacob Davis, a tailor, created the first jean. Today, Levi’s is one of the world's largest brand-name apparel companies and a global leader in jeanswear. Levi’s design and market jeans, casual wear and related accessories for men, women, and children under the Levi’s®, Dockers®, and Denizen® brands. www.levistrauss.com