Ampex® ATR-102 Mastering Tape Recorder
Ampex® ATR-102 Mastering Tape Recorder
First I was very skeptical and I found I can get similar results with other plug ins.
But the day after I was going on with a song something was missing.
I watched the mix-bus and the ATR 102 Plug In was bypassed.
This was the moment where I recognized "Sounds like a record" is not pure marketing hype. The base range glued more together and the transients where much rounder, the soundstage opened a little up.
But this is not a set and forget plug in.
You have to tweak it to your needs.
I am just not sure of buying it because of the huge price-tag for a plug-in.
On the other side owning such machine would be more expensive.
But money is these days rare,
I guess I would be in at 20-30% price drop.
The problem is I want to buy the lexicon reverb 224 as well.
May I ask for second demo period- before I buy it to make sure I need so badly.
5 Stars for modeling!
4 Stars for the price-tag!
Overall 4 Stars from Germany.
If there's two things I don't want. It's to have to buy another plug-in, and another plug-in that claims to be tape emulation. I've listened to them all going back as far as 1996 when such things were in there infancy. Some emulations come sort of close, others do interesting things that are useful but they aren't tape and they don't evoke that certain magic which comes with listening to good analog equipment. The UAD Ampex plug-in is the closest I've ever heard come to that experience. I even calibrated the machine with the tape emulation I used back in the 90s and it's really really good. It made me smile, and that's not something many plug-ins can make me do. : )
To be very honest, when the website was updated with the V6 release, I read "Sounds like a record." I thought it was a great slogan for the release of the Ampex ATR-102 but honestly didn't expect to run mixes through it and hear *that* familiar sound of so many recordings I've hear throughout my life. It's a familiar clarity on the mids and high frequencies as well as a punchiness in the low end that reminds you of some record that you're used to hearing, I honestly didn't think I would get masters sounding very much like records I've grown up listening to by simply throwing on this plug-in on the master bus and tweaking a few things to get the sound I want, it's almost like it drives itself, it's amazing! Quite possibly the best effect UA has released (and I have every one of them except the SSL-branded effects at this point).
This Plug-in adds a great depth to the mix. When I used it on my master, the saturation and sound was so much cleaner and upfront. I highly recommend this plug in to anyone who is looking for a processor to polish off the final mix.
This is one amazing plug-in. Just used it on the Emmys and two film scores since I've had it.
I'll be using it on the next film score "Possession". This Plug-in along with the Studer A800 take me back to where I started...The Analog World. Don't get me wrong I love the Digital World with all its flexibility, But this stuff puts me in Analog Heaven without the headache of aligning a tape machine.
Film Scoring Mixer
Los Angeles, CA
Possibly the best plug-in I've ever heard! Amazing!
THERE IS NO GOING BACK, PERIOD.
And for anyone curious, this completely annihilates the Waves MPX. Don't even bother to A/B the two.
Wow! This works - really well!
Impressed I am - bought it is...
The glue-the finishing touch, cant get too much...a great vibe warm and yet sharp and clear...wonderful character.
Simply a beautiful effective tool that will always live in my mastering chain.
Great presets to tweak, as well the Artist presets are worth exploring. Yes I like using expert presets -most times I don't edit them at all as they are rather good and work well....occasionally I need to play around.
I cant believe the result this provides on my Master Buss.
Keep up the good work UAD
How long did it take for me to listen to my mastering mix after adding the ATR-102 to the end of the chain? Couple of minutes and this is not including the minute it took me to jump on the UA website, login and click the 'Add To Cart' button. Outstanding analogue sound quality.
This might be one of the best tape emulations I have heard yet. This plug reminds me of my favorite ATR 102 I used in the 90's.
This has to be the most comprehensive tape emulator on the plugin market!
With the additional controls of wow/flutter, bias etc, you can come up with a vast pallette of various "tape" sounds. If the A800 is the workhorse tape unit, this is the one for more "creative" applications. Absolutely love it!
UAÂ´s marketing and the beautiful GUIs are always so perfect, that IÂ´m always a bit sceptical at first: "Do we need another Tape-Recorder Plugin?"
Inserted it on the Master of some already great sounding latin and funky-jazz mixes and was simply blown away.
It almost gives you three-dimensional results immediately - and if you turn it off after getting used to it - it sounds good, but you just NEED to turn it on again!
This is not just good marketing and fine graphics - this is a fantastic sounding piece of software.
I just inserted it in my mastering chain. I will never take it off.
just got this new plug in. wow, dropped it in on the master buss.brilliant, rich creamy analogue sound. time to remaster a few tracks me thinks. well done UA, keep up the great work you guys do.