Avalon VT-737 Tube Channel Strip
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The larger-than-life sound of pop, hip-hop, and R&B — now on UAD.
The dominant player in chart-topping pop, hip-hop, and R&B productions, Avalon's flagship VT-737 channel strip is the best-selling standalone channel strip ever made. From Jay-Z and Dr. Dre, to Babyface and Beyonce, to Eric Clapton and The Rolling Stones, the VT-737 delivers consistently polished results, with radio-ready gloss and detail.
Exclusively for UAD hardware and UA Audio Interfaces, and fully endorsed by Avalon Design, the Avalon VT-737 Tube Channel Strip plug-in captures the entire hit-making essence of the channel strip that defined the sound of modern music.Now You Can:
Track and mix through an exacting emulation of the Avalon VT‑737 analog channel strip
Get the full character of the original hardware’s tube mic preamp with Unison technology
Add legendary Avalon gloss and presence to bass, vocals, voice‑over, and more
Sculpt your sources with a vocal‑flattering optical compressor
Tweak sounds with four-band EQ and add high‑end detail with 32k "air" band
Mix with artist presets from Eric J Dubowsky, (Flume, Odesza), Hector Delgado (A$AP Rocky, Lana Del Rey), Michael Brauer (Coldplay, My Morning Jacket), and more
Take a Listen
Capturing the Sound of Modern Music
After carefully auditioning multiple Avalon 737 hardware units, the UA team selected a "golden unit" with the ideal optical compression response. UA's DSP team then artfully captured the target hardware's class-A tube amplifier section with custom-wound transformer, LED-style optical compression, and discrete four-band EQ — the signature Avalon sound heard on thousands of chart-topping hits.
Unison™ Technology for UA Audio Interfaces
Harnessing UA’s groundbreaking Unison technology, the Avalon VT-737 plug-in captures the hardware’s mic preamp impedance, gain stage “sweet spots,” and exact circuit behaviors, giving you all the detailed sonics of the original Avalon hardware — including its gentle high-pass filter for removing mud and low-end gunk. And because the VT-737's front-panel Hi-Z input is a legendary bass DI, the VT-737 plug-in's Unison-enabled Hi-Z input endured rigorous evaluation, ensuring it was virtually indistinguishable from the original hardware.
Versatile Optical Compression
Excelling on vocals, bass, acoustic guitar, and voice-over work, the VT-737 plug-in's dynamics section emulates the hardware's gentle touch, rather than adding squash or crunch. Its relatively transparent compression also make it perfect for "stacking" the compressor again at mixdown, expertly controlling the dynamics of a vocal in a dense mix. An exclusive plug-in only, super-fast mode gives you “X4” faster attack, pushing the VT-737 beyond its physical limits, affording you tons of new dynamic versatility.
EQ with Details
The Avalon VT-737 Tube Channel Strip plug-in expertly emulates the hardware's discrete four-band EQ, allowing you to sculpt lead vocals with a visceral, larger-than-life presence and sophistication, placing them front-and-center in any mix. Like the hardware, the EQ can easily be placed before or after the compressor, and the mid bands can be engaged as sidechain filters for laser-focused compression. And with the 32k high frequency "air band," you can add delicate shimmer to everything from strings to background vocals to acoustic guitars.
Add Chart-Topping Sheen with Any UAD Hardware
Of course, the Avalon VT-737 Tube Channel Strip isn’t just for UA Audio Interface owners. UAD hardware owners can use the VT-737 Tube Channel Strip plug-in on any mix, giving your sources legendary fat bottom, "glassy" top-end textures, and a bevy of clear-eyed color — without ever going outside the box.
“The UAD Avalon VT‑737 plug‑in captures all the details of the hardware — from the preamp to the EQ and compression — this emulation is spot on. UA nailed it with this one.”
– Mike Larson (Pharrell, Ariana Grande, Migos)
“The Avalon VT-737 Tube Channel Strip plug-in captures the hardware perfectly. Plus, it's incredibly versatile, allowing me to add polish to vocals or warmth to bass.”
– Eric J Dubowsky (Flume, Odesza, Weezer)
“The UAD Avalon VT‑737 plug‑in is an indispensable recording and mixing tool with texture for days.”
– Hector Delgado (A$AP Rocky, Selena Gomez, Lana Del Rey)
“The UAD Avalon VT-737 Tube Channel Strip is an amazing sounding emulation. It’s a must have in any modern engineer’s toolkit.”
– Ian Boxill (Lenny White, Prince, 2Pac)Customer Reviews
V. Pop Hristov
January 16, 2020
don't do nothing if it's not necessary
most of the time i use it on the mix bus,without using anything,no eq,no comp,no nothing...i don't need to,it's already perfect,for drum or bass bus i use everything,it depends on the...
Read Morea. edwards
January 15, 2020
unbelievable! Uad is Brilliant!
avalon 737 is unbelievable it's perfect Thank You Uad
Read MoreR. Parkes
January 13, 2020
Wow!!!
I've been waiting for the Avalon VT-737 to come along and it doesn't disapoint. Warm lows and smooth highs without sibilance. Brilliant!
Read MoreR. Parkes
January 13, 2020
Wow!!!
I've been waiting for the Avalon VT-737 to come along and it doesn't disapoint. Warm lows and smooth highs without sibilance. Brilliant!
Read More -
Key Features
VT-737sp exclusively licensed by Avalon Design, modeled by Universal Audio
Made famous as the ultimate pop, R&B and hip-hop performance and production tool specializing in tight, focused vocals and bass guitar
Best of Avalon's design: high headroom tube mic preamp, optical compressor, and discrete four-band EQ
Feedback-style 58 dB tube mic preamp with Mic, Line, or Hi-Z input with Unison technology
Models entire VT-737sp “Special Performance” circuit path, including transformers, tube amplifiers, active and passive EQ filters, and optical gain reduction
Compressor Sidechain Unlink/Link and EQ Pre-Dynamics, EQ Sidechain filtering, Hi Q and Frequency multiplier
Physical input impedance and front panel control of gain staging and other preamp parameters via Unison
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Customer Reviews
Avalon VT-737 Tube Channel Strip
B. DU
Not impressed
It is close to hardware in some ways. But you can hear the difference in a second. Don’t buy this if you are expecting a thick and solid sound like the hardware unit.
A. Liashchou
I thought it would be better
I always wanted to have this unit in the studio, but if it sounds like uad, I can’t understand who needs it at all, and why it costs $ 2000. The sound of the equalizer is very cheap, the compressor is generally terrible. I doubt that this is a copy of this device. Most likely a beautiful picture with shiny handles.
V. Pop Hristov
don't do nothing if it's not necessary
most of the time i use it on the mix bus,without using anything,no eq,no comp,no nothing...i don't need to,it's already perfect,for drum or bass bus i use everything,it depends on the sound...very slick suff
a. edwards
unbelievable! Uad is Brilliant!
avalon 737 is unbelievable it's perfect Thank You Uad
O. Dramaretskiy
Great work UA!!!
Amazing sound!!!!
R. Parkes
Wow!!!
I've been waiting for the Avalon VT-737 to come along and it doesn't disapoint. Warm lows and smooth highs without sibilance. Brilliant!
R. Parkes
Wow!!!
I've been waiting for the Avalon VT-737 to come along and it doesn't disapoint. Warm lows and smooth highs without sibilance. Brilliant!
M. Asma
Uad are the Kings
AWSOME! WONDERFUL!
M. Diaz - Morales
A+
Hello, it is a privilege to have this vst on my UAD vst list. I personally have the original AValon 737 Hardware in my studio and I have experienced the similarity between this vst and the Hardware. And I have to say they are practically the same. That is why I recommend it 100%.
UAD User
Indispensable
Indispensable
C. Manchester
A great emulation of a great bit of hardware
I have used the hardware on numerous occasions and whilst I can't compare side by side, this plugin certainly has the goods for me. Well done UAD.
L. Brown
A+
A+
G. Pinchuk
Just wow.
Absolute beast! Perfectly cathes smooth tone and vibe of the hardware, love it on vocal, bass and percussion. Not for everyone, if you're not familiar with 737 sound - you should activate 14-day trial.
S. Zizka
Vt 737 channel strip
Great!!
J. Hagler
Near Perfect
I'm a long time 737 hardware user. This plug-in will be more than a welcome addition to your suite. Possibly the best channel strip plug-in I've ever used.
I. Michele
Bello sulle alte frequenze
Ottimo plugin l'unico in cui trovo le alte frequenze che non vanno in distorsione.
D. Baumann
Simply Stunning and Remarkably Useful in a Roomful of Analog Gear
Wanted something simple to knock out hooks during the day without having to fire up my APIs, Vintechs, or Milleniums and I am very pleased with the clarity, detail, warmth and versatile compression in this Avalon. Truth be told, I think I may like the sound of the Avalon plugin a bit better than the physical preamp if you're not looking to makup gain or too much punch. It's a fine piece of outboard gear, and they really nailed the plugin. Give it a try. I don't think you'll be disappointed especially on strings, horns, vocals and other content that is particularly sensitive in the mids.
S. Liebrecht
clarity and presence
I never had the pleasure of using the hardware version so can't compare ... but this plugin works some magic. I use it on vocal tracks, especially when singing harmonies. Bass and acoustic guitars are also coming out fresh and punchy ... tried it, bought it, love it!
C. Jeong
Crazy
Wonderful sound
B. Schultz
Amazing sound quality for the mix and easy to tweak!
Using the Avalon VT-737 Tube Channel Strip on different channels really finish my mix! I use it on the kick, the bass, rythmics and melody channels of my tracks. Amazing sound quality for the mix and easy to tweak!
Cheers Bart Schultz (DJ/Producer)
