Avalon VT-737 Tube Channel Strip

Avalon VT-737 Tube Channel Strip

Unison Enabled

$299.00

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$299.00
4.7/5
(91 reviews)

You have no items in your shopping cart.

The larger-than-life sound of pop, hip-hop, and R&B — now on UAD.

The dominant player in chart-topping pop, hip-hop, and R&B productions, Avalon's flagship VT-737 channel strip is the best-selling standalone channel strip ever made. From Jay-Z and Dr. Dre, to Babyface and Beyonce, to Eric Clapton and The Rolling Stones, the VT-737 delivers consistently polished results, with radio-ready gloss and detail.

Exclusively for UAD hardware and UA Audio Interfaces, and fully endorsed by Avalon Design, the Avalon VT-737 Tube Channel Strip plug-in captures the entire hit-making essence of the channel strip that defined the sound of modern music.

Now You Can:

Track and mix through an exacting emulation of the Avalon VT‑737 analog channel strip

Get the full character of the original hardware’s tube mic preamp with Unison technology

Add legendary Avalon gloss and presence to bass, vocals, voice‑over, and more

Sculpt your sources with a vocal‑flattering optical compressor

Tweak sounds with four-band EQ and add high‑end detail with 32k "air" band

Mix with artist presets from Eric J Dubowsky, (Flume, Odesza), Hector Delgado (A$AP Rocky, Lana Del Rey), Michael Brauer (Coldplay, My Morning Jacket), and more

Take a Listen

Take a Listen
Capturing the Sound of Modern Music

Capturing the Sound of Modern Music

After carefully auditioning multiple Avalon 737 hardware units, the UA team selected a "golden unit" with the ideal optical compression response. UA's DSP team then artfully captured the target hardware's class-A tube amplifier section with custom-wound transformer, LED-style optical compression, and discrete four-band EQ — the signature Avalon sound heard on thousands of chart-topping hits.

Unison<sup>™</sup> Technology for UA Audio Interfaces

Unison Technology for UA Audio Interfaces

Harnessing UA’s groundbreaking Unison technology, the Avalon VT-737 plug-in captures the hardware’s mic preamp impedance, gain stage “sweet spots,” and exact circuit behaviors, giving you all the detailed sonics of the original Avalon hardware — including its gentle high-pass filter for removing mud and low-end gunk. And because the VT-737's front-panel Hi-Z input is a legendary bass DI, the VT-737 plug-in's Unison-enabled Hi-Z input endured rigorous evaluation, ensuring it was virtually indistinguishable from the original hardware.

Versatile Optical Compression

Versatile Optical Compression

Excelling on vocals, bass, acoustic guitar, and voice-over work, the VT-737 plug-in's dynamics section emulates the hardware's gentle touch, rather than adding squash or crunch. Its relatively transparent compression also make it perfect for "stacking" the compressor again at mixdown, expertly controlling the dynamics of a vocal in a dense mix. An exclusive plug-in only, super-fast mode gives you “X4” faster attack, pushing the VT-737 beyond its physical limits, affording you tons of new dynamic versatility.

EQ with Details

EQ with Details

The Avalon VT-737 Tube Channel Strip plug-in expertly emulates the hardware's discrete four-band EQ, allowing you to sculpt lead vocals with a visceral, larger-than-life presence and sophistication, placing them front-and-center in any mix. Like the hardware, the EQ can easily be placed before or after the compressor, and the mid bands can be engaged as sidechain filters for laser-focused compression. And with the 32k high frequency "air band," you can add delicate shimmer to everything from strings to background vocals to acoustic guitars.

Add Chart-Topping Sheen with Any UAD Hardware

Add Chart-Topping Sheen with Any UAD Hardware

Of course, the Avalon VT-737 Tube Channel Strip isn’t just for UA Audio Interface owners. UAD hardware owners can use the VT-737 Tube Channel Strip plug-in on any mix, giving your sources legendary fat bottom, "glassy" top-end textures, and a bevy of clear-eyed color — without ever going outside the box.

Key Features

VT-737sp exclusively licensed by Avalon Design, modeled by Universal Audio

Made famous as the ultimate pop, R&B and hip-hop performance and production tool specializing in tight, focused vocals and bass guitar

Best of Avalon's design: high headroom tube mic preamp, optical compressor, and discrete four-band EQ

Feedback-style 58 dB tube mic preamp with Mic, Line, or Hi-Z input with Unison technology

Models entire VT-737sp “Special Performance” circuit path, including transformers, tube amplifiers, active and passive EQ filters, and optical gain reduction

Compressor Sidechain Unlink/Link and EQ Pre-Dynamics, EQ Sidechain filtering, Hi Q and Frequency multiplier

Physical input impedance and front panel control of gain staging and other preamp parameters via Unison

Customer Reviews

Avalon VT-737 Tube Channel Strip

Overall Rating

4.7/5
(91 reviews)

B. DU

January 17, 2020

Not impressed

It is close to hardware in some ways. But you can hear the difference in a second. Don’t buy this if you are expecting a thick and solid sound like the hardware unit.

A. Liashchou

January 16, 2020

I thought it would be better

I always wanted to have this unit in the studio, but if it sounds like uad, I can’t understand who needs it at all, and why it costs $ 2000. The sound of the equalizer is very cheap, the compressor is generally terrible. I doubt that this is a copy of this device. Most likely a beautiful picture with shiny handles.

V. Pop Hristov

January 16, 2020

don't do nothing if it's not necessary

most of the time i use it on the mix bus,without using anything,no eq,no comp,no nothing...i don't need to,it's already perfect,for drum or bass bus i use everything,it depends on the sound...very slick suff

a. edwards

January 15, 2020

unbelievable! Uad is Brilliant!

avalon 737 is unbelievable it's perfect Thank You Uad

O. Dramaretskiy

January 14, 2020

Great work UA!!!

Amazing sound!!!!

R. Parkes

January 13, 2020

Wow!!!

I've been waiting for the Avalon VT-737 to come along and it doesn't disapoint. Warm lows and smooth highs without sibilance. Brilliant!

R. Parkes

January 13, 2020

Wow!!!

I've been waiting for the Avalon VT-737 to come along and it doesn't disapoint. Warm lows and smooth highs without sibilance. Brilliant!

M. Asma

January 13, 2020

Uad are the Kings

AWSOME! WONDERFUL!

M. Diaz - Morales

January 13, 2020

A+

Hello, it is a privilege to have this vst on my UAD vst list. I personally have the original AValon 737 Hardware in my studio and I have experienced the similarity between this vst and the Hardware. And I have to say they are practically the same. That is why I recommend it 100%.

UAD User

January 11, 2020

Indispensable

Indispensable

C. Manchester

January 7, 2020

A great emulation of a great bit of hardware

I have used the hardware on numerous occasions and whilst I can't compare side by side, this plugin certainly has the goods for me. Well done UAD.

L. Brown

January 7, 2020

A+

A+

G. Pinchuk

January 4, 2020

Just wow.

Absolute beast! Perfectly cathes smooth tone and vibe of the hardware, love it on vocal, bass and percussion. Not for everyone, if you're not familiar with 737 sound - you should activate 14-day trial.

S. Zizka

January 3, 2020

Vt 737 channel strip

Great!!

J. Hagler

January 2, 2020

Near Perfect

I'm a long time 737 hardware user. This plug-in will be more than a welcome addition to your suite. Possibly the best channel strip plug-in I've ever used.

I. Michele

January 2, 2020

Bello sulle alte frequenze

Ottimo plugin l'unico in cui trovo le alte frequenze che non vanno in distorsione.

D. Baumann

December 30, 2019

Simply Stunning and Remarkably Useful in a Roomful of Analog Gear

Wanted something simple to knock out hooks during the day without having to fire up my APIs, Vintechs, or Milleniums and I am very pleased with the clarity, detail, warmth and versatile compression in this Avalon. Truth be told, I think I may like the sound of the Avalon plugin a bit better than the physical preamp if you're not looking to makup gain or too much punch. It's a fine piece of outboard gear, and they really nailed the plugin. Give it a try. I don't think you'll be disappointed especially on strings, horns, vocals and other content that is particularly sensitive in the mids.

S. Liebrecht

December 29, 2019

clarity and presence

I never had the pleasure of using the hardware version so can't compare ... but this plugin works some magic. I use it on vocal tracks, especially when singing harmonies. Bass and acoustic guitars are also coming out fresh and punchy ... tried it, bought it, love it!

C. Jeong

December 29, 2019

Crazy

Wonderful sound

B. Schultz

December 28, 2019

Amazing sound quality for the mix and easy to tweak!

Using the Avalon VT-737 Tube Channel Strip on different channels really finish my mix! I use it on the kick, the bass, rythmics and melody channels of my tracks. Amazing sound quality for the mix and easy to tweak!

Cheers Bart Schultz (DJ/Producer)