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Hitsville EQ Collection

Hitsville EQ Collection

$299.00

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$299.00
4.9/5
(11 reviews)

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Give your tracks the sweet sound of Motown.

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.

Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.*

*Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.

Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio

Shape sounds quickly with a seven-band graphic EQ

Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics

Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Ways to Buy

Buy for your Apollo interface/UAD hardware or get with UAD Spark on subscription.

Buy for Apollo and UAD
  • Buy once — no subscription required
  • Runs in realtime with Apollo on Mac and Windows
  • UAD Spark native version included
  • Requires Apollo or UAD hardware
Get with UAD Spark
$19.99/month
  • Subscribe and save
  • Runs natively on Mac
  • An evolving collection of UAD plug-ins & instruments
  • No UA hardware required

TAKE A LISTEN

Get the Tone of the Historic Motown Studio

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

Customer Reviews

Hitsville EQ Collection

Overall Rating

4.9/5
(11 reviews)

K. Garry

June 18, 2022

Great mix buss tool, Pultec contender?

Couple weeks in…. Learning M/S techniques is a big reason i purchased this and I really love what it can do. The sheen on the top end is really sweet, still digging into the 1/2 function, not clear on what it does. Four stars because I am a post mixer and the fixed Hz are limiting, but I know that’s what I signed up forhere. Overall, a great EQ and FUN alternative to a Pultec.

R. Bouma

June 16, 2022

unique tool- thank you + thank you UAD

What can I say? Once you start to work with this beautiful machine you are hooked.. Or? You don’t understand music and sounddesign at all -I would dare to say:). The frequencies are specified for a certain age of time where vinyl was THE medium. Nevertheless if you understand and love that sound, the shapes she creates are wonderful! The MS also work really well. In every Masterchain it has its basic spot now. But ! i do use more tools around, preferably with a clear sound like the maselec, to fill the gaps. The color is very natural, warm and trusted but it can have a nasty bite in the higher frequencies. All together one of those machines that are so rare, that I am very happy about the fact that UAD made it possible to ‘have one’. Thanks UAD!

R. Rattay

June 14, 2022

Super

Very good addition.
You get to your destination quickly.
Ideal for mastering too.

C. Bergström

June 3, 2022

Amazing sound

And you can’t overthink it since the frequencies are set and there’s no analyser.
According to plugindoctor it looks like it cramps, but who cares if it sounds great

E. LOPES DE OLIVEIRA

June 2, 2022

Hitsville EQ Collection

Great Eq! Using it on all my projects...

T. Schofield

May 29, 2022

Never Have I EVER!!!

Wow! Just wow! Absolutely incredible plug in. Turn it up all the way and it will still sound great. Sculpt and shapes like a charm. This plug in paired with the studer is an absolute menace. Bite the bullet and buy it now!!! YOU WILL NOT REGRET IT!

Š. Kominko

May 26, 2022

The sound I've always been looking for.

I tried the demo in detail and I must say that this equalizer got me very quickly, with its absolutely perfect sound. It's the equalizer I've always been looking for. A wonderful and perfect sound for me. I invest the next earned money in this equalizer. I didn't think UA could still raise the bar higher with already perfect plugins, but they did it. For me, UA is the absolute unit in the market. Thank you for the excellent work you do 1000%. Thanks to you, we can also make professional sound at home.

B. Epps

May 23, 2022

Hard to Let Go!

Well, I stared working on a new mix, so of course I had to test this Plugin out. Wow, it fit right into my workflow.

I usually don't buy right away, (initial pricing) but with nine days left on my demo, I had to make this purchase. It didn't take long for me to realized that I wouldn't be able to remove this excellent EQ from my mix!

It's not magic, it doesn't fix bad mixes, but if you have a nice clean mix, you'll definitely hear the flavors this has to offer. Nice one!

M. Petrillo

May 20, 2022

Simple & Soulful

This plugin is fantastic. Quick to find your frequencies to tailor, and doesn't crap out with harsh edges. Would use it on all channels if I could!

L. György

May 20, 2022

Great Plugin!!!!!

I use it in Spark subscription, awesome EQ.
Better then Api or Neve... and MO-Q;)
Congrat UAD!

D. Marais

May 18, 2022

Wow....just wow

Just got the demo, but I know this is going to be purchased after my next payday. This eq is so velvety and gorgeous and really does impart that Motown vibe and silkiness. When this eq plugin was announced, I thought there was no way I needed another eq, but this, like so many of the iconic UA emulations, carries a signature sound that is exquisite. The tracking/mixing eq is such fun and the mastering box adds a magical, hi-fi sheen on the mix bus. Killer. Bravo, UAD and the geniuses at Motown who originally engineered these beauties!