UAD Spark: Get 20+ of the best UAD plug-ins for a low monthly price. Learn More ›

Give your tracks the sweet sound of Motown.

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.

Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.*

*Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.

Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio

Shape sounds quickly with a seven-band graphic EQ

Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics

Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Ways to Buy

Buy for your Apollo interface/UAD hardware or get with UAD Spark on subscription.

Buy for Apollo and UAD
  • Buy once — no subscription required
  • Runs in realtime with Apollo on Mac and Windows
  • UAD Spark native version included
  • Requires Apollo or UAD hardware
Get with UAD Spark
  • Subscribe and save
  • Runs natively on Mac and Windows
  • An evolving collection of UAD plug-ins & instruments
  • No UA hardware required


Get the Tone of the Historic Motown Studio

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

Customer Reviews

Hitsville EQ Collection

Overall Rating

(65 reviews)

H. Aydin

January 30, 2023

Love these

My go to eq to get some clarity in vocals.

M. Grant

January 14, 2023

Hitsville EQ is a hit!!!

The Mastering EQ now adds that special sauce to my Master Buss! I use it to supplement other EQs to add just a little extra to the chain.

R. Dann

January 9, 2023

Sounds good

Sounds good. I wish it added more coloration. If you like the adjectives: "hints", "kiss", "touch", or "clarity", then you would probably love this.

w. gause

January 9, 2023

Legendary Barry Gordy

Awesome quality and I love that they are ua x plugins saving dsp in Luna we need more plugins like these

G. Merino

January 9, 2023

Great plugin

Great plugin. I use it mostly on individual tracks and buses. IMHO the stepped controls are too aggressive for mastering.

c. maskell

January 8, 2023

Great on drum bus or mix bus

Put this on any track and even without adjustments to the eq it adds something special. The presets are a great start as well.

J. Viccari

January 6, 2023

Mix bus wow

Placed this on a master mix bus, deactivated everything but this, and alone, it sounded outstanding!


January 4, 2023

Instantly sounds better

Everything instantly sounds better. Wow. Just use it. Better is good

D. Warren

December 29, 2022

Strong eq

Very good eq and I like the fixed frequencies and takes a lot of the guess work out

A. Yaskevich

December 26, 2022

Good choice for mastering

I love this EQ for mastering.
The second eq is also good, but I mainly use the mastering EQ.

M. Martin

December 24, 2022


Use this on every track. Great vibe.

J. Peral

December 24, 2022

One of the top 5

It's one of the best equalizers I've ever tried. I thought there wasn't much more to experiment with on the subject of vintage equalizers. I was deeply wrong. In the orchestra and its sections he is a winning horse.

F. San Filippo

December 23, 2022

Sounds great!

I honestly don’t know why, but it does. Very gentle, not super colored, but very easy to dial in a good sound on anything. 5 stars, no notes.

A. Litwinowicz

December 23, 2022

The best of all mastering equalizers I ever tried.

The best of all mastering equalizers I ever tried. Make the last corrections with this equalizer and you will see the best results! Just love it!

R. Wheelock

December 21, 2022

Best EQ for master bus ever

I own a lot a master bus EQs, this new baby became my go to after the first minute, it does something really special, something that definitely sounds like hardware

J. Castañeda

December 21, 2022

I love this plugin

I love this plugin from the first use , its very easy to use and it has his own thing , its a must have

m. kim

December 18, 2022

nice for 808 bass

so cool

R. Shimp

December 16, 2022


I have had the pleasure of using a pair of these in the wild a couple of times. Now I can have as many of these as I want….well…you know…sorta. They sound great. I am stoked UA has them in the arsenal.

A. Bugella

December 12, 2022

Simple and super responsive

You can notice how your tracks stand out simply by adding some equalization

J. Neves

December 5, 2022

Great on Bass!

I own pretty much all the Eq Hardware emulations and I love them all. So I never thought I would need this, until I put some bass through it....omg, it's certainly a must-have tool in your arsenal. The choice of frequencies is spot-on! Great job UA!