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  • Customer Reviews
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Give your tracks the sweet sound of Motown.

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.

Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.*

*Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.

Included Versions

UAD Native
Runs on your Mac or PC without UA hardware.

Apollo Realtime & UAD‑2
Runs accelerated on Apollo interfaces and UAD‑2 hardware.

UAD Native plug-ins run on both macOS 10.15 Catalina or newer and Windows 10 and 11. Go to our UA Support page for system requirements.

  • Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
  • Shape sounds quickly with a seven-band graphic EQ
  • Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
  • Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

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Use this plug-in free for 14 days and find out if it's right for you.

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Get the Tone of the Historic Motown Studio

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

Customer Reviews

Hitsville EQ Collection

Overall Rating


S. Ramsay

September 20, 2023

Perfect on the master bus

I use this on my master bus in M/S mode to help widen the sound. It's hard to make this plugin sound bad!

D. Mallon

August 8, 2023

Really cool.

It’s really subtle. Nothing too extreme goes on in this plug in so you don’t get too lost in tweaks. I like that, it adds what you need or subtracts and you will be able to improve on the source signal in a very nice understated yet effective way.

g. parenti

July 21, 2023


Excelente eq para agregar color y genial en sus curvas musicales

I. Finney

July 15, 2023

Wonderful Musical EQ

This shines as an EQ plugin. The top end is silk. One of the best EQs I use and have heard.

w. dawkins

July 11, 2023

Wayne Dawkins

I don't know how the designers of the hardware did it, they must have spent years on trial and error and critical listening to design the perfect curves and selected frequencies. This thing was absolutely made for music with predominant low end.
Just play your bass and listen for any thing you don't like. Start tuning the low frequencies and in minutes you will hear a familiar sound that is pleasing to the ear. It is quite obvious to me that UA has expertly modeled this piece. They made me feel special because it almost seems like they made this plugin for me. It's incredible, a must have for pop, reggae, hiphop, rnb and jazz.

A. Lemos

July 10, 2023

Love this plug in

Fantastic plug in working with Protools ….

A. Lemos

July 10, 2023

Love this plug in

Fantastic plug in working with Protools ….

W. Manke

July 10, 2023

You can almost smell the capacitors burning.

Very fun to use with a cool and useful tone. Lots of character. I'm glad this is a plugin and not hardware, because you can hear it almost burning up as it pushes the sound.


July 7, 2023

au revoir plugin alliance !!! and welcome UAD :-)

I'm having bad experiences with plugin alliance! All my plugins bug on Logic pro!
we're not in the same category!
UAD plugins work perfectly, and the color they bring to my track is incomparable. Thanks to UAD, your plugins are up to date :-) not like alliance plugins!

M. Verblakt

July 5, 2023


This is a great EQ. Next to the Pulteq my goto on classic tracks

D. Groulx

June 17, 2023

Original tones

Love this EQ!

O. Cuellar

June 12, 2023

best eq

please buy , UAD plug ins are second to none

O. Cuellar

June 9, 2023

Great eq

Your best eq , must be paired with Pultec. Cheers UAD

M. Murphy

June 9, 2023


Phenomenal EQ.. for top end sizzle… I’ve never heard anything like it. I’ve honestly never appreciated how radically a great EQ can improve your mixes!!

S. Ramsay

June 3, 2023

One of my most favourite plugins!

When using this plugin on the mid/side setting, you can really dial in a warm mono bass and widen the sides with some lush highs. It's my secret sauce on the mastering chain.

A. Lewen

May 2, 2023

No magic here!

If you think you instant will get a vintage sound or some natural warmth with this your fooled. You can reach the same results with stock plugins. This is not a must even if you're in to the vintage sound. The nice interface might inspire though.


March 29, 2023

Not you again...

I swore myself that I had enough plugs and didn't need to buy anything more from Uad, but this Eq is soooooo smooth that, as soon as I pushed the demo button, it became instantly my go to Eq. I literally loughed out loud when trying the different presets in my current project. The presets are really good BTW.
It made his way on almost every track, I did tried to replicate with Pultec Eq but Nah... This one has is own flavor.

The Mastering Eq is a joy too, (the preset "Make mix sound better" doesn't lie), it's just magic.
Well done Uad, you know your way to my wallet.... Holy crap

L. sharma

February 22, 2023

Best Eq Plugin Ever Made By UAD

Works great On Vocals , And on Master ! , I use to Used Pulteq EQ on Vocals & master & manley on Master , but after using it i found this eq so good ! now i can not feel working without this eq , I like the way it is , I love the way it doesn't add too much color ! , this Eq Is Like Fixes & shines ! , I would rather buy this EQ than manley EQ even

C. Domenico

January 31, 2023

Back to the Future

UAD - Hitsville EQ Collection takes you back to the future. The famous Motown sound of the 60's and 70's. Big thanks to michael & Universal Audio.

H. Aydin

January 30, 2023

Love these

My go to eq to get some clarity in vocals.