Free UAD Plug-ins with Every Apollo Purchase!

Save $300 on UAD Accelerators through 12/31! Find a dealer ›

Get up to 70% savings on UAD plug-ins storewide! Shop 12 Days of UAD ›

Hello world 4!

Hello world 5!

EXTENDED: Save up to 85% storewide through 1/31. Shop Now ›

EXTENDED: Save up to 85% storewide through 1/31. Shop Now ›

  • Overview
  • Customer Reviews
  • 4.9/5
    (124)
Try it Free

Regular Price: $299.00

$59.00

You'll Save 80%

4.9/5
(124)

Give your tracks the sweet sound of Motown.

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.

Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.*

*Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.

Included Versions

UAD Native
Runs on your Mac or PC without UA hardware.

Apollo Realtime & UAD‑2
Runs accelerated on Apollo interfaces and UAD‑2 hardware.

UAD Native plug-ins run on both macOS 10.15 Catalina or newer and Windows 10 and 11. Go to our UA Support page for system requirements.

  • Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
  • Shape sounds quickly with a seven-band graphic EQ
  • Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
  • Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Want to Try It?

Use this plug-in free for 14 days and find out if it's right for you.

Try it free

TAKE A LISTEN

Get the Tone of the Historic Motown Studio

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

Customer Reviews

Hitsville EQ Collection

Overall Rating

4.9/5
(124)

E. Kaklidakis

January 16, 2025

Amazing EQ

very good equalizer for the final mix as well as for any channel group. Very good sound which becomes even better with a compressor Manley Variable Mu bringing harmony to the hard and soft sound.Very easy to use. Does what it promises.

J. Roldan

January 14, 2025

Excelente

Excelente plugin ,sonido motown

G. Spiridion

January 11, 2025

Simple and direct

I like the old style and sound.
Hitsville connect me with the Oldies Eqs.
I like!!!

s. etzel

January 1, 2025

Hitsville Eq Collection

I have way too many of the top eq's and this and the Pultec are really all I need.
The Hitsville Eq is simply easy and beautiful...

J. Avera

December 23, 2024

Butter

A dip here, a dip there and a little boost and this thing works magic

A. Portillo

October 4, 2024

Hitsville magic

This is definitely one of the best EQs I have tried. I can never go wrong with this piece of beauty. I simply love it!!

A. Portillo

October 4, 2024

Hitsville magic

This is definitely one of the best EQs I have tried. I can never go wrong with this piece of beauty. I simply love it!!

J. Keen

August 21, 2024

A powerful EQ

Use this fantastic EQ, not just for Motown type mixes, but for anything. Very reponsive along all EW range curves.

J. Romero

July 30, 2024

An excellent EQ.

It is an equalizer that adds a very characteristic color and a very warm sound; both on individual buses and on the master bus.

Totally recommended.

J. Romero

July 30, 2024

An excellent EQ.

It is an equalizer that adds a very characteristic color and a very warm sound; both on individual buses and on the master bus.

Totally recommended.

m. corder

July 14, 2024

Mastering eq

Good was to add & subtract on the master bus glad this was available

J. Leary

July 13, 2024

Great sounding for my mixes

I bought this based on the reviews and what I gathered here on Uaudio, and so far I am very happy. The Hitsville EQ's (both track version and mastering version) add typically what I need for finishing a mix or a track. I wouldn't use these eq's for surgical work, however, as they have fixed increments of change per band and fixed bands. But for adding certain warmth or brightness to a track or a mix, these eq's sound really good to my ear. I have used the Hitsville Mastering EQ on most of my mixes since I got it a month or so ago. Highly recommended!

A. Pashka

July 10, 2024

Master Bus Magic

I was looking for a master bus EQ for a while, thank you UA!!!

J. Pena

June 28, 2024

Very Nice

I bought this because I felt I needed a better eq for the master bus, and this really is better than what I was using. It sounds amazing to me, and I really like the m/s capability on the master, or any other bus that needs it. The other eq that came with it is also good, I used it on a drum bus and it sounded great. I have not tried it on vocals yet but I'm betting that it's gonna sound good to.
I'm not a big fan of stepped eq's and set frequency eq's, but that is starting to change.

T. James

June 15, 2024

Musical favourite!

One among the most musical EQs that I’ve used. The mastering EQ especially lives on my master channel.

a. atheer

June 14, 2024

beautiful

Wonderful products, characterized by precision and giving a very beautiful color and flavor.

M. Lovakovic

April 1, 2024

Warm Beast

Lovin it!!! Works exactly like i want

A. Niculescu

March 11, 2024

Great on everything!

I use this on almost all my buses (drums, bass, guitars, vox) and master bus to get the final touch!
Killer sound!

B. Spence

February 15, 2024

Nice!

Growing up in Detroit during this era was so great. I use this EQ when plugging my Jazzmaster right into the board then into the interface with this Plug-in and sounds wonderful.

V. Lekic

February 13, 2024

The Best Mastering EQ Plugin

Easily the best mastering EQ plugin. intuitive and versatile.