Hitsville EQ Collection
-
Give your tracks the sweet sound of Motown.
The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.
Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.**Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
Shape sounds quickly with a seven-band graphic EQ
Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control
Ways to Buy
Buy for your Apollo interface/UAD hardware or get with UAD Spark on subscription.
Buy for Apollo and UAD- •Buy once — no subscription required
- •Runs in realtime with Apollo on Mac and Windows
- •UAD Spark native version included
- •Requires Apollo or UAD hardware
Get with UAD Spark$19.99/month- •Subscribe and save
- •Runs natively on Mac and Windows
- •An evolving collection of UAD plug-ins & instruments
- •No UA hardware required
TAKE A LISTEN
Get the Tone of the Historic Motown Studio
The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.
Shape Sounds with a Simple Graphic EQ
From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.
Add Professional Shine with Motown's Classic Mastering EQ
Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.
“The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!”
– Michael Brauer (The Rolling Stones, Coldplay, My Morning Jacket)
“The Hitsville EQs give me more detail, clarity, and warmth — I couldn't take them off my mix! It’s no surprise these EQ’s shaped some of the most important moments in music.”
– Romesh Dodangoda (Motorhead, Bring Me The Horizon)
“The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!”
– Tony Platt (AC/DC, Iron Maiden, Bob Marley)
“The Hitsville EQ lets you dial-in classic sounds in seconds.”
– Eric J Dubowsky (Flume, Odesza, Weezer)
“I love the punch, air, and personality the Hitsville EQ adds. So much character and vibe.”
– Jeff Balding (Dan+Shay, Train, The Eagles)Customer Reviews
T. van Vliet
September 23, 2022
Impressive
Easy to use EQ with lots of presets. I'm using it for vocals and bass. Gives the extra sauce on your mix. A new favourite.
Read MoreM. Ranauro
September 16, 2022
Hitsville EQ Collection
A very good investment. From very analog , silky needs , to something that goes into louder directions . Different Fron Massive Passive . And the...
Read MoreR. Bjurstrom
September 14, 2022
Subtle but pleasing
A nice subtle analog sounding EQ. Smooth and warm.
Read MoreR. Bjurstrom
September 14, 2022
Subtle but pleasing
A nice subtle analog sounding EQ. Smooth and warm.
Read Morew. dawkins
September 6, 2022
Perfect for dance music
Trying to get the right tone in any bass heavy productions? Well this is the eq of choice. Just start dialing the knobs and you...
Read More -
Customer Reviews
Hitsville EQ Collection
T. van Vliet
Impressive
Easy to use EQ with lots of presets. I'm using it for vocals and bass. Gives the extra sauce on your mix. A new favourite.
I. Ortiz
warm sounding eq
M. Ranauro
Hitsville EQ Collection
A very good investment. From very analog , silky needs , to something that goes into louder directions . Different Fron Massive Passive . And the others . Bravi , Michele Ranauro.
R. Bjurstrom
Subtle but pleasing
A nice subtle analog sounding EQ. Smooth and warm.
R. Bjurstrom
Subtle but pleasing
A nice subtle analog sounding EQ. Smooth and warm.
w. dawkins
Perfect for dance music
Trying to get the right tone in any bass heavy productions? Well this is the eq of choice. Just start dialing the knobs and you will clearly see why this was an eq of choice for soul music. The frequencies chosen are so perfect for the bottom end. Try it on drums, bass and yes even vocals. Words are not enough to describe what seems like a simple eq. It's a hidden gem. If you do EDM, HIPHOP, REGGAE you need this one
J. Dollard
Very authentic
Very authentic
It really does have that vintage sound. It seems to be hard to authorize on UA connect but I’m doing something wrong.
But it works fine in Luna, logic definitely worth havingM. O'Brien
Win, Win and win.
Great warm sound. A most have.
P. KIng
Perfect overlay
I have a good collection of UAD plugins which I find really enhance what I’m producing as a demo songwriter. That said, I recently used this Hitsville EQ on previously recorded vocals and reworking mixes. Even my wife noticed the difference. Subtle, but it seems to lift everything in a really positive way.
V. Koenig
Sometime you need a touch of fine Mojo...
This is not a goto Eq for all Signals, but it's a goto Eq at the End of all Signal Chains.
Surprise Surprise :)C. Lee
Sounds good on literally everything!
This Plugin is wonderful! Great job on this EQ!
G. Millard
First ever underrated Plugin ??
OK, so the video and even the reviews for this plug in seem a little restrained ?
I've dropped this EQ into both the solo vocal channel and the mastering buss of several projects and each time the result have been like "Wow!!"...
Finally they have released a "magic button" of a plug-in and they don't have the bottle to back it with the hype it deserves?! Really!!??
Well, either way, it's going all my group and master busses from now on.
Beautifully subtle, but staggeringly noticeable.. what more do you want from an EQ ?R. van Wegberg
Real addition
I planned on not buying plug-ins anymore. At some point you have to be able to do it what you have. But this eq is something else. It really lets your track breathe. Before I buy I always check if I can’t make that result with other plugs. I couldn’t in this case. Must have!
A. Picciafuochi
A must to have!
Excellent sounding equaliser, astonishing musicality, I love it!
I. Papagiannidis
Top EQ!
The lows are like no other EQ out there! The mids and highs is so crisp and punchy! Unique sounding !
K. Beleznay
A good sounding eq. I like!
Well usable. It helps me in my work.
A. Mitrofanov
Best EQ!
Fantastic EQ! Easy to use, nothing extra! The frequency section that is necessary for equalization!!!
A. Burroughs
Okay, Mr. Gecko... You got me...
Best purchase I've made in a LONG time! Incredible! Mastering will be 1,000 times easier! VERY smooth...
T. Laja
Best for Dance and R&B Productions
I used in every tracks... Simply the best...
L. Holzapfel (Woodapple)
Great! Brings analog warmth to any sound!
Great job, UA !! I used this plug for my Nord Lead 1 analog bass sound during recording with Apollo Interface. Very easy to use, also switch frequencies is great to find the right sound. 5 Stars minimum !
