Hitsville EQ Collection
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Give your tracks the sweet sound of Motown.
The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.
Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.**Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
Shape sounds quickly with a seven-band graphic EQ
Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control
Ways to Buy
Buy for your Apollo interface/UAD hardware or get with UAD Spark on subscription.
Buy for Apollo and UAD- •Buy once — no subscription required
- •Runs in realtime with Apollo on Mac and Windows
- •UAD Spark native version included
- •Requires Apollo or UAD hardware
Get with UAD Spark$19.99/month- •Subscribe and save
- •Runs natively on Mac
- •An evolving collection of UAD plug-ins & instruments
- •No UA hardware required
TAKE A LISTEN
Get the Tone of the Historic Motown Studio
The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.
Shape Sounds with a Simple Graphic EQ
From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.
Add Professional Shine with Motown's Classic Mastering EQ
Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.
“The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!”
– Michael Brauer (The Rolling Stones, Coldplay, My Morning Jacket)
“The Hitsville EQs give me more detail, clarity, and warmth — I couldn't take them off my mix! It’s no surprise these EQ’s shaped some of the most important moments in music.”
– Romesh Dodangoda (Motorhead, Bring Me The Horizon)
“The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!”
– Tony Platt (AC/DC, Iron Maiden, Bob Marley)
“The Hitsville EQ lets you dial-in classic sounds in seconds.”
– Eric J Dubowsky (Flume, Odesza, Weezer)
“I love the punch, air, and personality the Hitsville EQ adds. So much character and vibe.”
– Jeff Balding (Dan+Shay, Train, The Eagles)Customer Reviews
K. Garry
June 18, 2022
Great mix buss tool, Pultec contender?
Couple weeks in…. Learning M/S techniques is a big reason i purchased this and I really love what it can do. The sheen on the top end is really sweet, still digging into the 1/2...
Read MoreR. Bouma
June 16, 2022
unique tool- thank you + thank you UAD
What can I say? Once you start to work with this beautiful machine you are hooked.. Or? You don’t understand music and sounddesign at all -I would dare to say:). The frequencies are...
Read MoreR. Rattay
June 14, 2022
Super
Very good addition. You get to your destination quickly. Ideal for mastering too.
Read MoreC. Bergström
June 3, 2022
Amazing sound
And you can’t overthink it since the frequencies are set and there’s no analyser. According to plugindoctor it looks like it cramps, but who cares if it sounds great...
Read MoreE. LOPES DE OLIVEIRA
June 2, 2022
Hitsville EQ Collection
Great Eq! Using it on all my projects...
Read MoreT. Schofield
May 29, 2022
Never Have I EVER!!!
Wow! Just wow! Absolutely incredible plug in. Turn it up all the way and it will still sound great. Sculpt and shapes like a charm. This plug in paired with the studer is an absolute...
Read More -
Customer Reviews
Hitsville EQ Collection
K. Garry
Great mix buss tool, Pultec contender?
Couple weeks in…. Learning M/S techniques is a big reason i purchased this and I really love what it can do. The sheen on the top end is really sweet, still digging into the 1/2 function, not clear on what it does. Four stars because I am a post mixer and the fixed Hz are limiting, but I know that’s what I signed up forhere. Overall, a great EQ and FUN alternative to a Pultec.
R. Bouma
unique tool- thank you + thank you UAD
What can I say? Once you start to work with this beautiful machine you are hooked.. Or? You don’t understand music and sounddesign at all -I would dare to say:). The frequencies are specified for a certain age of time where vinyl was THE medium. Nevertheless if you understand and love that sound, the shapes she creates are wonderful! The MS also work really well. In every Masterchain it has its basic spot now. But ! i do use more tools around, preferably with a clear sound like the maselec, to fill the gaps. The color is very natural, warm and trusted but it can have a nasty bite in the higher frequencies. All together one of those machines that are so rare, that I am very happy about the fact that UAD made it possible to ‘have one’. Thanks UAD!
R. Rattay
Super
Very good addition.
You get to your destination quickly.
Ideal for mastering too.C. Bergström
Amazing sound
And you can’t overthink it since the frequencies are set and there’s no analyser.
According to plugindoctor it looks like it cramps, but who cares if it sounds greatE. LOPES DE OLIVEIRA
Hitsville EQ Collection
Great Eq! Using it on all my projects...
T. Schofield
Never Have I EVER!!!
Wow! Just wow! Absolutely incredible plug in. Turn it up all the way and it will still sound great. Sculpt and shapes like a charm. This plug in paired with the studer is an absolute menace. Bite the bullet and buy it now!!! YOU WILL NOT REGRET IT!
Š. Kominko
The sound I've always been looking for.
I tried the demo in detail and I must say that this equalizer got me very quickly, with its absolutely perfect sound. It's the equalizer I've always been looking for. A wonderful and perfect sound for me. I invest the next earned money in this equalizer. I didn't think UA could still raise the bar higher with already perfect plugins, but they did it. For me, UA is the absolute unit in the market. Thank you for the excellent work you do 1000%. Thanks to you, we can also make professional sound at home.
B. Epps
Hard to Let Go!
Well, I stared working on a new mix, so of course I had to test this Plugin out. Wow, it fit right into my workflow.
I usually don't buy right away, (initial pricing) but with nine days left on my demo, I had to make this purchase. It didn't take long for me to realized that I wouldn't be able to remove this excellent EQ from my mix!
It's not magic, it doesn't fix bad mixes, but if you have a nice clean mix, you'll definitely hear the flavors this has to offer. Nice one!M. Petrillo
Simple & Soulful
This plugin is fantastic. Quick to find your frequencies to tailor, and doesn't crap out with harsh edges. Would use it on all channels if I could!
L. György
Great Plugin!!!!!
I use it in Spark subscription, awesome EQ.
Better then Api or Neve... and MO-Q;)
Congrat UAD!D. Marais
Wow....just wow
Just got the demo, but I know this is going to be purchased after my next payday. This eq is so velvety and gorgeous and really does impart that Motown vibe and silkiness. When this eq plugin was announced, I thought there was no way I needed another eq, but this, like so many of the iconic UA emulations, carries a signature sound that is exquisite. The tracking/mixing eq is such fun and the mastering box adds a magical, hi-fi sheen on the mix bus. Killer. Bravo, UAD and the geniuses at Motown who originally engineered these beauties!
