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  • Overview
  • Customer Reviews
  • 4.9/5
    (109)
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Regular Price: $299.00

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4.9/5
(109)

Give your tracks the sweet sound of Motown.

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.

Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.*

*Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.

Included Versions

UAD Native
Runs on your Mac or PC without UA hardware.

Apollo Realtime & UAD‑2
Runs accelerated on Apollo interfaces and UAD‑2 hardware.

UAD Native plug-ins run on both macOS 10.15 Catalina or newer and Windows 10 and 11. Go to our UA Support page for system requirements.

  • Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
  • Shape sounds quickly with a seven-band graphic EQ
  • Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
  • Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Want to Try It?

Use this plug-in free for 14 days and find out if it's right for you.

Try it free

TAKE A LISTEN

Get the Tone of the Historic Motown Studio

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

Customer Reviews

Hitsville EQ Collection

Overall Rating

4.9/5
(109)

M. Lovakovic

April 1, 2024

Warm Beast

Lovin it!!! Works exactly like i want

A. Niculescu

March 11, 2024

Great on everything!

I use this on almost all my buses (drums, bass, guitars, vox) and master bus to get the final touch!
Killer sound!

B. Spence

February 15, 2024

Nice!

Growing up in Detroit during this era was so great. I use this EQ when plugging my Jazzmaster right into the board then into the interface with this Plug-in and sounds wonderful.

V. Lekic

February 13, 2024

The Best Mastering EQ Plugin

Easily the best mastering EQ plugin. intuitive and versatile.

D. Benjamin

February 8, 2024

Exactly the sound I need

For a 60's funk project I have in the works this plugin more than does the job

P. Mues

February 3, 2024

Best EQ

Sweet mother of God! This thing sounds sooo good. No wonder those motown albums all sounded so darn good :) Almost voodoo like... Blown away!

N. Crouch

January 31, 2024

My new fav EQ

I love this thing.
A great tool paired w/ your fav preamp to get a great sound into your DAW-also fantastic at shaping and moving already recorded sounds.
Great frequencies for all sources

D. Vazquez

January 31, 2024

Great Eq

Work phenomenal for mastering!! Lots of presets to work with!

J. Mendel

January 18, 2024

Really Pleasing!

I didn't have experience with this EQ prior to buying this plugin, but the sound is really nice on program material and mix busses. Enjoying it greatly!

B. Young

January 15, 2024

Powerful tone shaping

Gives great tone shaping and lift to your mixes. MS function on the mix bus sounds amazing. Added the perfect snap to my snare. It’s basically going on all my mixes from here on out!

g. le bescond

January 15, 2024

top !

very musical : shines on tracks, shines on busses.

D. Figueiredo

January 14, 2024

Very good flavour

The juice is sweet and exotic no problem to be in the kitchen of the best restaurants and served to the most demanding of the customers.I recommend
This plugin to anyone serious in the music industry plus are much more to taste from UA plugins. Thankyou UA.

N. Schlewing

January 13, 2024

Super!

Another Great Plugin

P. lam

January 11, 2024

good

good

E. Esper

January 5, 2024

HitsVille EQ

Definitely has that Motown Sound to it Great Plug-in Easy to use Friendly on My CPU lots of Good Presets a Must for Me Great Company …. Another Great Plugin

R. Hoffman

January 2, 2024

Absolutely Killer

Kicking myself for not trying this out sooner - tried out a demo just to see what was up.....within like 2 days this became one of my GO-TO EQs for individual tracks, busses, as well as mastering. Went back and remixed essentially an entire album with this. This doesn't just feel like a standard semi-parametric EQ, this thing is MUSICAL. Sexually stimulating, even.

L. Kendrick

January 2, 2024

Hitsville EQ is fantastic

I am currently using the mastering plugin on vox reverb bus.. and on Wavelab mastering bus. try master #2.. dial it in.. love these products.. I also have the Hitsville reverb too.. best so far I have found

B. Hampton

December 18, 2023

Knocked it Out

1 word - Wow! UAD Hitsville EQ/Mastering emulation knocked a 23 year old re-master project out of the park. They make mastering a leisure rather than a chore. The song was a nice upbeat Bop or Steppers tune that pays tribute to the 60’s Hitsville Big era. The pre-sets are enough to satisfy most needs. But clicking the UAD embedded Instruction video opens a door to true creativity! Worth every penny

B. Hampton

December 18, 2023

Knocked it Out

1 word - Wow! UAD Hitsville EQ/Mastering emulation knocked a 23 year old re-master project out of the park. They make mastering a leisure rather than a chore. The song was a nice upbeat Bop or Steppers tune that pays tribute to the 60’s Hitsville Big era. The pre-sets are enough to satisfy most needs. But clicking the UAD embedded Instruction video opens a door to true creativity! Worth every penny

R. Conlon

December 15, 2023

Motown Simpicity

The EQ bands are spot on for vocal work. Simplicity, without sacrificing sweetness. So easy to slide in. Get your ears out of listening for every nuance and just dial in a clean-sounding vibe.