Hitsville EQ Collection
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Give your tracks the sweet sound of Motown.
The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.
Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.**Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.
Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
Shape sounds quickly with a seven-band graphic EQ
Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control
Ways to Buy
Buy for your Apollo interface/UAD hardware or get with UAD Spark on subscription.
Buy for Apollo and UAD- •Buy once — no subscription required
- •Runs in realtime with Apollo on Mac and Windows
- •UAD Spark native version included
- •Requires Apollo or UAD hardware
Get with UAD Spark$19.99/month- •Subscribe and save
- •Runs natively on Mac and Windows
- •An evolving collection of UAD plug-ins & instruments
- •No UA hardware required
TAKE A LISTEN
Get the Tone of the Historic Motown Studio
The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.
Shape Sounds with a Simple Graphic EQ
From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.
Add Professional Shine with Motown's Classic Mastering EQ
Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.
“The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!”
– Michael Brauer (The Rolling Stones, Coldplay, My Morning Jacket)
“The Hitsville EQs give me more detail, clarity, and warmth — I couldn't take them off my mix! It’s no surprise these EQ’s shaped some of the most important moments in music.”
– Romesh Dodangoda (Motorhead, Bring Me The Horizon)
“The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!”
– Tony Platt (AC/DC, Iron Maiden, Bob Marley)
“The Hitsville EQ lets you dial-in classic sounds in seconds.”
– Eric J Dubowsky (Flume, Odesza, Weezer)
“I love the punch, air, and personality the Hitsville EQ adds. So much character and vibe.”
– Jeff Balding (Dan+Shay, Train, The Eagles)Customer Reviews
M. Grant
January 14, 2023
Hitsville EQ is a hit!!!
The Mastering EQ now adds that special sauce to my Master Buss! I use it to supplement other EQs to add just a little extra to the chain....
Read MoreR. Dann
January 9, 2023
Sounds good
Sounds good. I wish it added more coloration. If you like the adjectives: "hints", "kiss", "touch",...
Read Morew. gause
January 9, 2023
Legendary Barry Gordy
Awesome quality and I love that they are ua x plugins saving dsp in Luna we need more plugins like these
Read MoreG. Merino
January 9, 2023
Great plugin
Great plugin. I use it mostly on individual tracks and buses. IMHO the stepped controls are too aggressive for mastering.
Read Morec. maskell
January 8, 2023
Great on drum bus or mix bus
Put this on any track and even without adjustments to the eq it adds something special. The presets are a great start as well....
Read More -
Customer Reviews
Hitsville EQ Collection
H. Aydin
Love these
My go to eq to get some clarity in vocals.
M. Grant
Hitsville EQ is a hit!!!
The Mastering EQ now adds that special sauce to my Master Buss! I use it to supplement other EQs to add just a little extra to the chain.
R. Dann
Sounds good
Sounds good. I wish it added more coloration. If you like the adjectives: "hints", "kiss", "touch", or "clarity", then you would probably love this.
w. gause
Legendary Barry Gordy
Awesome quality and I love that they are ua x plugins saving dsp in Luna we need more plugins like these
G. Merino
Great plugin
Great plugin. I use it mostly on individual tracks and buses. IMHO the stepped controls are too aggressive for mastering.
c. maskell
Great on drum bus or mix bus
Put this on any track and even without adjustments to the eq it adds something special. The presets are a great start as well.
J. Viccari
Mix bus wow
Placed this on a master mix bus, deactivated everything but this, and alone, it sounded outstanding!
S. LAY
Instantly sounds better
Everything instantly sounds better. Wow. Just use it. Better is good
D. Warren
Strong eq
Very good eq and I like the fixed frequencies and takes a lot of the guess work out
A. Yaskevich
Good choice for mastering
I love this EQ for mastering.
The second eq is also good, but I mainly use the mastering EQ.M. Martin
Unbelievable
Use this on every track. Great vibe.
J. Peral
One of the top 5
It's one of the best equalizers I've ever tried. I thought there wasn't much more to experiment with on the subject of vintage equalizers. I was deeply wrong. In the orchestra and its sections he is a winning horse.
F. San Filippo
Sounds great!
I honestly don’t know why, but it does. Very gentle, not super colored, but very easy to dial in a good sound on anything. 5 stars, no notes.
A. Litwinowicz
The best of all mastering equalizers I ever tried.
The best of all mastering equalizers I ever tried. Make the last corrections with this equalizer and you will see the best results! Just love it!
R. Wheelock
Best EQ for master bus ever
I own a lot a master bus EQs, this new baby became my go to after the first minute, it does something really special, something that definitely sounds like hardware
J. Castañeda
I love this plugin
I love this plugin from the first use , its very easy to use and it has his own thing , its a must have
m. kim
nice for 808 bass
so cool
R. Shimp
Woo!
I have had the pleasure of using a pair of these in the wild a couple of times. Now I can have as many of these as I want….well…you know…sorta. They sound great. I am stoked UA has them in the arsenal.
A. Bugella
Simple and super responsive
You can notice how your tracks stand out simply by adding some equalization
J. Neves
Great on Bass!
I own pretty much all the Eq Hardware emulations and I love them all. So I never thought I would need this, until I put some bass through it....omg, it's certainly a must-have tool in your arsenal. The choice of frequencies is spot-on! Great job UA!
