Friedman Amplifiers Collection
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Two flavors of classic British tones
from a boutique icon.
For over 20 years, Dave Friedman has been a gear guru to the stars, designing rigs and modifying amplifiers for the likes of Eddie Van Halen, Jerry Cantrell, Guns N’ Roses and more. When Friedman began building his own amps, he gleaned inspiration from high-powered British tone machines of yesteryear that have become the defacto sound of rock.
Developed by Brainworx, the Friedman Amps Plug-In Collection for UAD-2 hardware and Apollo interfaces features two stunning emulations of Friedman’s high-end, boutique masterpieces, each with its own take on god-like British tube tone — the BE-100 for the ultimate “hot-rodded” Plexi-style amp, and the Dirty Shirley DS-40 for dynamic clean tones and powerful, punchy crunch.Now You Can:
Re-amp your tracks through Friedman's classic, vintage-flavored DS-40 and fire-breathing BE-100 amplifiers
Shape your guitar sounds further with built-in FX Rack and Recording Chains
Track through either amp in real time, with near-zero latency, on your Apollo audio interface via Realtime UAD Processing
Enjoy quick, precise guitar tuning with the included bx_tuner plug-in
Take A Listen
The Friedman BE‑100 — Modding a Classic
The Friedman BE-100 amplifier is the result of years of experience Friedman amassed performing tone mods on his various clients’ 1959 Marshall plexis. The BE-100 amplifier plug-in for UAD-2 and Apollo interfaces expertly captures Friedman’s jaw-dropping evolution to the classic plexi DNA — but with smoother treble, tighter bass response, and increased gain capabilities for more sonic versatility.
Old School Cool — The Friedman Dirty Shirley DS-40
Taking its cue from Marshall’s earliest production amp — the venerable JTM45 — Friedman’s dual 6L6-based Dirty Shirley DS-40 amplifier is renowned for its rich, bell-like clean tones, ultra-dynamic cleanish tones, and ability to conjure more aggressive textures while retaining musical touch sensitivity. The Friedman DS-40 Amplifier plug-in for UAD-2 and Apollo interfaces perfectly captures the DS-40’s regal raunch as well its clean tone complexities, making it a slam dunk classic rock amp that can also deliver blues, jazz, and country tones with ease.
Over 60 High-End Recording Chains
Both the Friedman BE-100 and DS-40 plug-ins offer an onboard FX Rack feature that gives you potent tone sculpting ability — adjust lows and highs with Tight and Smooth filters, create crushing rhythm tracks by artfully tweaking the onboard noise gate, or enhance solos with a chewy, host-syncable, lo-fi delay. You can also use the FX Rack’s Recording Chains feature to audition your tones through 66 different signal paths, featuring various speaker cabinets, high-end mics, preamps, and EQ emulations.
Brainworx bx_tuner
With the Friedman Amplifier Plug-In Collection, you’ll also receive Brainworx’s bx_tuner plug-in — an intuitive, easy-to-use, chromatic tuner that can be inserted into a channel or bus to keep your tracks sounding their best. The bx_tuner offers spot-on chromatic tuning with a couple of clever additions. Dim mode offers tuning with sound, albeit at a reduced level, while a Ballistics feature lets you customize the action of the tuning LEDs and how fast they track pitch changes. Everyone needs to be in tune. The bx_tuner allows you to do it elegantly and accurately within your workstation.
“A lot of amp plug-ins seem to smear the image slightly and not be as present in the final mix. The Friedman Amplifier plug-ins sound fat and keeps its presence.”
– Jeff Balding (Taylor Swift, LeAnn Rimes, Faith Hill)Customer Reviews
L. Peterle
July 10, 2020
Best modelef Friedman
Simply stunning! Top world quality. Brainworx keep it up! i would live a pedalboard with this plugin onboard...
Read MoreJ. Slavin
July 3, 2020
Nice Amps
I own a Helix Floor, it’s amazing ! But these guys are up to the task too, really nice sound, feel, and quality.... not a step down in any way, they’d hold their...
Read MoreD. Yowell
June 16, 2020
Wow! These are so true to the actual amps
Tone for days! It’s like owning 2 great Friedman amps! Lots of headroom and superb tones!
Read MoreA. Pashka
April 27, 2020
This should have 5 stars across the board
This plugin is unreal. By far the best plugin by UA for guitars, and to be honest my favourite guitar amp emulation on market. You just can't beat this sound.
Read MoreC. Vazquez
April 26, 2020
Great amp sim!!!
This thing rocks! \m/ It’s an amazing amp emulation and it’s probably the best emulation of a friedman on the market. It also takes out of the box overdrives really well! Cheers! And...
Read MoreA. Taylor
April 24, 2020
Friedman Amps
I am very pleased with the two Friedman’s. The BE gives a great British Overdrive sound with a gate and super echo. Dirty Shirley is more American voiced and dials up some nice full...
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Key Features
Faithful emulation of two modern boutique amps inspired by classic British tube amps, designed by legendary amp guru David Friedman
FX Rack features lo-fi delay, noise gate, and filter controls
66 impulse responses for each amp, with multiple speaker cabinets recorded in a state of the art room with stellar gear
Feels like a real amp when played through Apollo’s Realtime UAD Processing
Re-Amp less than perfect DI guitar tracks, previously recorded with other guitar-amp simulations
Enjoy quick, precise guitar tuning with the included bx_tuner plug-in
Requires UAD-2 DSP Accelerator Card or Apollo Interface, available from authorized dealers worldwide
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Customer Reviews
Friedman Amplifiers Collection
L. Peterle
Best modelef Friedman
Simply stunning! Top world quality. Brainworx keep it up!
i would live a pedalboard with this plugin onboard...J. Slavin
Nice Amps
I own a Helix Floor, it’s amazing !
But these guys are up to the task too, really nice sound, feel, and quality.... not a step down in any way, they’d hold their own in any companyD. Yowell
Wow! These are so true to the actual amps
Tone for days! It’s like owning 2 great Friedman amps! Lots of headroom and superb tones!
A. Pashka
This should have 5 stars across the board
This plugin is unreal. By far the best plugin by UA for guitars, and to be honest my favourite guitar amp emulation on market. You just can't beat this sound.
C. Vazquez
Great amp sim!!!
This thing rocks! \m/ It’s an amazing amp emulation and it’s probably the best emulation of a friedman on the market. It also takes out of the box overdrives really well! Cheers! And stay shredding folks!
A. Taylor
Friedman Amps
I am very pleased with the two Friedman’s.
The BE gives a great British Overdrive sound with a gate and super echo.
Dirty Shirley is more American voiced and dials up some nice full clean sounds.
Nice pair!J. Toy
So good I bought it
I use this for it's power amp / cabinet features only. I have a revivalDrive that I use as my pre-amp stage and just needed a solid power amp / IR section, which Brainworx does very well. My only critique would be that it would be super cool to have some distance mic options, I realise that would probably play havoc with the low latency situation. As soon as UAD make a Twin where you can just use the power amp and cab simulation I will grab it.
J. Daranowski
Great plug-in
Best amp plug along with Buxom Betty ;)
c. chansiricharoengul
Very good
love this Friedman's Collection sound great with an affordable price
M. Vogeler
Great Stuff
great tones and great playing feel
A. Phillips
Gives me what I need
I use these for Demo's that go all over the world. The 100 is an absolute beast when I need it to be. The 40 is very special on a Tele.
e. Spectrum
love it
special sound,super annoyance to all the other UAD amps
S. Siddells
Scooped. But ok
Average... not bad, but far from a 'care factor'.
Scooped mids. Not aggressive. fluffy, fizzy preamp gain, but still warm & cuddly...
Mmmmmmm.... ever rock guitarist dream. ... <NOT>
Honestly, UAD needs to stop trying to model amps. They are NOT getting it.D. Fornes Berenguer
Sorprendentes y reales como los originales.
Todavía no puedo creer la dinámica que respetan estos plugins y el tono sin retardo que sacas de ellos, todos y los Friedman .... también, llevo muchísimos trabajando con digital y analógico y salvo que estés delante del amplificador, ya apenas puedes notar la diferencia ... la tecnología TB3 con UNISON en los disopositivos Uaudio te dejan pasmado, han llegado para quedarse.
G. Sharp
I give this rating humbly, but confidently.
I am not a pro guitarist or mixer. What I can say, however, is that I loved the basic sound of the Friedman, which sounds warm and real to me and it has helped me get the sound I needed on the first song I have tried it on. I do at least have 63 year old ears and can also say that I own the Silver Jubilee, Tweed and Chandler and this could well become my favourite. Certainly give it a try.
R. McClure
Better and more versatile than the Marshall amp models from UAD
After demoing all of the amp simulation plugins from UAD, I found these amp models to be better equipped for getting a wide variety of British tones than the Marshall amp models. The high gain is very nice but they also clean up well. It’s also nice to have the tone modification switches to get even more versatility.
F. DeAngelis
Blissful jamming alert!
A lot of ground is covered between these two amps. Sounds and Feels like a real tube amp. I can make the BE100 sound just like my modified Marshall. From Clean Crancked the tones are all fantastic and useful across the full spectrum of frequencies
UAD User
Gets the most use out of all amp plugins
This is the one amp plugin that I use the most. Both of these amps are super useable from clean to dirty. Wow they sound great! Super flexible!
K. Haritatos
Fantastic Amp.
I love this sound!
T. Ashe
Perfect answer
Have been looking for a versatile guitar tone for fast workflow. This Friedman Amplifiler collection was the perfect answer!!
