The most useful aspect of the UAD ATR-102 plug-in is being able to treat the 'tape path' in ways that the original couldn't be considered because of tape noise. I can now achieve and recall effects [previously impossible].
Richard Dodd
Tom Petty, George Harrison, Dixie Chicks
I set the UAD ATR-102 exactly the way my old Ampex machine is set up, dialed in the gains, switched back and forth… and the sound is nearly identical.
Jacquire King
Kings of Leon, Norah Jones, Cold War Kids
I find few things I can't make sound MUCH better with the Ampex ATR-102 plug-in. It really makes individual elements of the mix take on a more distinct presence.
Stephen Smith
Serious Clark, Showteens, Spirit and the Bride