Hitsville EQ Collection
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Give your tracks the sweet sound of Motown.
The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.
Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.**Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
Shape sounds quickly with a seven-band graphic EQ
Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control
Ways to Buy
Buy for your Apollo interface/UAD hardware or get with UAD Spark on subscription.
Buy for Apollo and UAD- •Buy once — no subscription required
- •Runs in realtime with Apollo on Mac and Windows
- •UAD Spark native version included
- •Requires Apollo or UAD hardware
Get with UAD Spark$19.99/month- •Subscribe and save
- •Runs natively on Mac
- •An evolving collection of UAD plug-ins & instruments
- •No UA hardware required
TAKE A LISTEN
Get the Tone of the Historic Motown Studio
The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.
Shape Sounds with a Simple Graphic EQ
From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.
Add Professional Shine with Motown's Classic Mastering EQ
Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.
“The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!”
– Michael Brauer (The Rolling Stones, Coldplay, My Morning Jacket)
“The Hitsville EQs give me more detail, clarity, and warmth — I couldn't take them off my mix! It’s no surprise these EQ’s shaped some of the most important moments in music.”
– Romesh Dodangoda (Motorhead, Bring Me The Horizon)
“The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!”
– Tony Platt (AC/DC, Iron Maiden, Bob Marley)
“The Hitsville EQ lets you dial-in classic sounds in seconds.”
– Eric J Dubowsky (Flume, Odesza, Weezer)
“I love the punch, air, and personality the Hitsville EQ adds. So much character and vibe.”
– Jeff Balding (Dan+Shay, Train, The Eagles)Customer Reviews
R. van Wegberg
July 25, 2022
Real addition
I planned on not buying plug-ins anymore. At some point you have to be able to do it what you have. But this eq is something...
Read MoreA. Picciafuochi
July 24, 2022
A must to have!
Excellent sounding equaliser, astonishing musicality, I love it!
Read MoreI. Papagiannidis
July 18, 2022
Top EQ!
The lows are like no other EQ out there! The mids and highs is so crisp and punchy! Unique sounding !
Read MoreK. Beleznay
July 18, 2022
A good sounding eq. I like!
Well usable. It helps me in my work.
Read MoreA. Mitrofanov
July 16, 2022
Best EQ!
Fantastic EQ! Easy to use, nothing extra! The frequency section that is necessary for equalization!!!
Read MoreA. Burroughs
July 13, 2022
Okay, Mr. Gecko... You got me...
Best purchase I've made in a LONG time! Incredible! Mastering will be 1,000 times easier! VERY smooth...
Read More -
Customer Reviews
Hitsville EQ Collection
R. van Wegberg
Real addition
I planned on not buying plug-ins anymore. At some point you have to be able to do it what you have. But this eq is something else. It really lets your track breathe. Before I buy I always check if I can’t make that result with other plugs. I couldn’t in this case. Must have!
A. Picciafuochi
A must to have!
Excellent sounding equaliser, astonishing musicality, I love it!
I. Papagiannidis
Top EQ!
The lows are like no other EQ out there! The mids and highs is so crisp and punchy! Unique sounding !
K. Beleznay
A good sounding eq. I like!
Well usable. It helps me in my work.
A. Mitrofanov
Best EQ!
Fantastic EQ! Easy to use, nothing extra! The frequency section that is necessary for equalization!!!
A. Burroughs
Okay, Mr. Gecko... You got me...
Best purchase I've made in a LONG time! Incredible! Mastering will be 1,000 times easier! VERY smooth...
T. Laja
Best for Dance and R&B Productions
I used in every tracks... Simply the best...
L. Holzapfel (Woodapple)
Great! Brings analog warmth to any sound!
Great job, UA !! I used this plug for my Nord Lead 1 analog bass sound during recording with Apollo Interface. Very easy to use, also switch frequencies is great to find the right sound. 5 Stars minimum !
h. kim
legendary eq..
i'm happy.. this is amazing..!!
R. Lee
Finishing Polish
The Eq stands out from the crowd. Produces professional and pleasing results easily.
U. z
!!!
中国人不骗中国人系列 超级好用!!!
p. hutchinson
Musical
Got a nice sweetness to it
M. Scott
This legendary unit was worth the wait
Sounds fantastic on individual tracks and groups: Kicks, Snares, Bass, GTRs, Vocals, Keys, Strings, Brass, Busses, Mix Buss, Mastering. This thing is incredibly useful on levels of the mix.
R. Rasiński
The Final Touch
It works great when using it after the Manley Vari-Mu. I still use the Chandler Limited Curve Bender Mastering EQ and Manley EQ but Hitsville is the final touch. Worth all $ 53 in Bundle promotion ;)
K. Garry
Great mix buss tool, Pultec contender?
Couple weeks in…. Learning M/S techniques is a big reason i purchased this and I really love what it can do. The sheen on the top end is really sweet, still digging into the 1/2 function, not clear on what it does. Four stars because I am a post mixer and the fixed Hz are limiting, but I know that’s what I signed up forhere. Overall, a great EQ and FUN alternative to a Pultec.
R. Bouma
unique tool- thank you + thank you UAD
What can I say? Once you start to work with this beautiful machine you are hooked.. Or? You don’t understand music and sounddesign at all -I would dare to say:). The frequencies are specified for a certain age of time where vinyl was THE medium. Nevertheless if you understand and love that sound, the shapes she creates are wonderful! The MS also work really well. In every Masterchain it has its basic spot now. But ! i do use more tools around, preferably with a clear sound like the maselec, to fill the gaps. The color is very natural, warm and trusted but it can have a nasty bite in the higher frequencies. All together one of those machines that are so rare, that I am very happy about the fact that UAD made it possible to ‘have one’. Thanks UAD!
R. Rattay
Super
Very good addition.
You get to your destination quickly.
Ideal for mastering too.C. Bergström
Amazing sound
And you can’t overthink it since the frequencies are set and there’s no analyser.
According to plugindoctor it looks like it cramps, but who cares if it sounds greatE. LOPES DE OLIVEIRA
Hitsville EQ Collection
Great Eq! Using it on all my projects...
T. Schofield
Never Have I EVER!!!
Wow! Just wow! Absolutely incredible plug in. Turn it up all the way and it will still sound great. Sculpt and shapes like a charm. This plug in paired with the studer is an absolute menace. Bite the bullet and buy it now!!! YOU WILL NOT REGRET IT!
