Press Release

FOR IMMEDIATE RELEASE


Media Contact:
UA Media Relations
Harris Barnard
+1.831.440.2454
press@uaudio.com



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For a limited time, customers can receive up to five iconic plug-in collections plus Antares Auto-Tune when purchasing any eligible UA desktop audio interface

SCOTTS VALLEY, CA • December 31, 1969 — Universal Audio is proud to release UAD Software v9.11 featuring the Avalon VT-737, a precisely-modeled plug-in emulation of the modern-classic channel strip that has been lending polished, class-A tube character to hip-hop, R&B, and pop hits for more than 20 years.

The dominant player in modern chart-topping productions, Avalon's flagship VT-737sp channel strip is the best-selling standalone channel strip ever made. From Jay-Z, Dr. Dre, and Wiz Khalifa, to Babyface, Beyoncé, Eric Clapton, the Rolling Stones, and more, the VT-737sp delivers consistently polished results, with radio-ready gloss and detail.

By first mirroring the preamp impedance and unique front-end characteristics of a hand-selected VT-737sp “golden unit”, UA’s team of elite engineers then captured the target hardware's class-A tube amplifier section, LED-style optical compressor, and discrete four-band EQ — giving users all the textures and sonics of the legendary hardware, right in their DAW.

Available exclusively for UAD hardware and UA Audio Interfaces, and fully endorsed by Avalon Design, the Avalon VT-737 Tube Channel Strip plug-in captures the entire hit-making essence of the channel strip that defined the sound of modern music.


  • VT-737sp exclusively licensed by Avalon Designs, modeled by Universal Audio
  • Made famous as the ultimate R&B and Hip-Hop performance and production tool specializing in tight, focused vocals and bass guitar
  • Best of Avalon's designs: high headroom tube mic preamp, optical compressor, and discrete four-band EQ
  • Feedback-style 58 dB tube mic preamp with Mic, Line, or Hi-Z input with Unison technology
  • Models entire VT-737sp circuit path, including transformers, tube amplifiers, passive inductor based filters, and optical gain reduction
  • Compressor Sidechain Unlink/Link and EQ Pre-Dynamics, EQ Sidechain filtering, Hi Q and Frequency multiplier
  • Physical input impedance and front panel control of Gain staging and other preamp parameters via Unison


Download UAD Software v9.11:
www.uaudio.com/uad/downloads

Press releases and images for UAD software v9.11 can be found here:
www.uaudio.com/press

Learn more about the Avalon VT-737 Tube Channel Strip:
www.uaudio.com/uad-plugins/channel-strips/avalon-vt-737-tube-channel-strip.html

Learn more about award-winning UAD Powered Plug-Ins:
www.uaudio.com/learn-about-uad-plugins


About UAD Powered Plug-Ins

Powered by Universal Audio’s popular UAD-2 DSP Accelerator hardware and UA Audio Interfaces, UAD Powered Plug-Ins offer the world’s most authentic analog hardware emulations and award-winning audio plug-ins on Mac and Windows. UAD plug-ins deliver rich, analog sound quality that would be difficult or impossible to achieve with native recording systems.

About Universal Audio Inc.

Founded in 1958 by recording pioneer Bill Putnam Sr., and refounded in 1999 by Bill Putnam Jr., Universal Audio is best known for its classic, hand-built analog hardware and advanced UAD Digital Signal Processing technology for recording, mixing, and mastering audio. Headquartered in Scotts Valley, California, UA is focused on merging the best of vintage analog and modern digital technology, following its rich recording heritage and motto, "Analog Ears. Digital Minds." www.uaudio.com

©2019 Universal Audio, Inc. All rights reserved. Product features, specifications, pricing, and availability are subject to change without notice. The "Universal Audio" name, UA "diamond" logo, "Apollo," "Apollo Twin," "UAD," "Powered Plug-Ins," and "UAD-2 Powered Plug-Ins" are trademarks of Universal Audio Inc. *All product names used here are trademarks of their respective owners, which are in no way associated or affiliated with Universal Audio Inc. or the OX Amp Top Box product. These trademarks are used solely to identify the products of those manufacturers whose tones and sounds were studied during Universal Audio's sound model development for the OX Amp Top Box.